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Shopping for Korean cosmetics in Shin-Okubo Koreatown

Updated: 22 hours ago

Korea Town, Shin-Okubo, Tokyo, Japan

You can buy Korean cosmetics in Japan!
Koreatown, Shin-Okubo, Tokyo, Japan

Do you know that Japan has two Koreatowns? One is in Tokyo, and the other is in Osaka.

We went to Tokyo-Koreatown, which is located in Shin-Okubo. If you take good care of your skin, don't skip Koreatown.

As soon as you exit Shin-Okubo station, you will notice numerous shops selling Korean cosmetics and Korean barbeque restaurants along Okubo Street. There were too many shops selling face masks, skincare products, and glittering eyeshadows, all at affordable prices, especially compared to Germany. That's obvious, Korea is next to Japan. 

Okubo Street was packed full of people who love Korean culture.
Okubo Korean Street, Shin-Okubo, Tokyo, Japan

Feeling a bit overwhelmed by the choices, I turned to a friendly lady near the station for guidance. Her recommendation led us to Ikemen Street, a haven of reasonable Korean cosmetics and authentic Korean restaurants.

The soup was piping hot but not spicy at all.
Lunch at Souke, Shin-Okubo Korean town, Ikemen Street

We had a delicious meal at Souke where we enjoyed Gamja-tang, a meat broth hot pot with potatoes.

We also enjoyed a satisfying shopping spree for Korean cosmetics, including tons of face masks, cushion foundations, and other products.



  • Souke Gamjatang: 1 Chome-17-3 Okubo, Shinjuku City, Tokyo 169-0072, Japan

  • Ikemen Street: 1 Chome Okubo, Shinjuku City, Tokyo 169-0072, Japan


Nanami Yoshihara

Hi! I'm Nanami. I'm a Japanese teacher and run this website. 

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